Serambi Teruntum, located in Tanjung Lumpur Kuantan, Pahang, is a newly established marketplace for local sellers to introduce and sell their products directly to customers without the use of intermediaries. The complex looks modest but has details of modern Islamic architecture. It covers about 6 hectares of land, and accommodates more than 80 shop lots with eight food stalls, a surau (prayer area) as well as the main square. This one-stop centre gathers and sells traditional products such as food and handicrafts made by Pahang’s small and medium-sized enterprises. For example, Patin (pangasius sharkfish) tempoyak, the kain tenun (woven textiles), or sambal hitam (a chilli condiment), or keropok (fish crackers) and other unique handicrafts scattered all over the state. One simply needs to pay a visit to Serambi Teruntum to find all the above. If you happen to meet a chatty seller, that’s a great opportunity to learn more about Malaysia, the Malay culture and hospitality! And mind you that haggling is part of the custom here in the art of buying, so make your best offer! In fact, if you listen carefully, you will hear the distinctive Pahang dialect as customers and retailers interact!